5 Things to Expect from a Digital Marketing Agency

Community Contributor Brian Magnosi
A digital marketing agency uses digital means to recruit and convert potential leads into loyal customers and followers. It will use strategies encompassing everything from search engine optimization to digital PR and social media marketing and beyond.
Will a Digital Marketing Agency Make a DifferenceFor Your Brand?
Successful marketing requires strategy, planning, and the integration of critical digital assets. Often businesses, particularly SMBs (small to medium businesses), don't have the time to devote to a marketing plan. Digital marketing, or the lack thereof, can make or break a company. A good digital marketing agency will consistently drive traffic to a business' website, thus increasing sales.
Check their credentials, and look at the agency's website as a guideline. How often are they producing new content? Where are they promoting their company? What channel led to interacting with the firm? Was it through its digital marketing campaign? Once committed, what can you expect?
There are 5 Things You Should Expect from a Digital Marketing Agency
1. Consistency
High-quality content that is posted and distributed regularly can:
- Increase company exposure and reach.
- Improve the likelihood of linking to authoritative sources, thereby boosting SEO ratings.
- Increase site traffic through social sharing.
- Build and improve a business' reputation.
A trustworthy agency will schedule regular blog and article posts, syndicate material, and maintain an active social media presence to help a company grow in reach and revenue. A digital marketing agency that outsources and syndicates content is one that will attract new clients while retaining old ones. Measurement software, statistics, and SEO will help them to optimize content.
2. Expertise
A digital marketing firm, by definition, is an agency specializing in search engine optimization, search engine marketing (pay-per-click), social media marketing, and digital industry standards. They should be up-to-date with current trends and strategies, and have ideas of what will best serve any business.
An agency that interprets KPIs (key performance indicators) is one that is interested in helping a business grow. Statistics should be the driving force behind a digital campaign. Trust an agency that bases their strategy on numbers.
3. Transparency
A digital marketing agency should not hide their motivations. A company's brand, voice, and ethics are represented by the content their agency distributes. A digital marketing agency should be willing to share its process of marketing this voice at every stage of development.
In the same vein, pricing should be set ahead of time and discussed before any alterations. The services an agency provides, the companies it networks with and outsources to, and its track record determine its credibility.
4. Integrity
Entering into a working agreement with a digital marketing agency requires trust and a healthy relationship. A business should be able to expect a firm to be honest about the costs of their content and the results generated from investments.
Paid advertising and content for owned media such as websites need to be considered. Prices should be negotiated and budgets set. Research a firm's credibility by searching online profiles and former clients' comments. If an agency lacks integrity, it will reflect in the content they produce, and on the businesses that employ them.
5. A Team-Oriented Culture
A strong digital marketing team consists of different personalities with different strengths. A company that promotes teamwork and collaboration is likely one that will grow.
A lot goes into a digital campaign: analytics, generating user-friendly and engaging content, high-conversion websites, selecting keywords, and optimizing assets. It involves continuous learning and good communication. A business can expect its digital marketer to be open to any ideas and a company's vision, and it will work to see that those goals are met.
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